The “Made in Melbourne” project 

With the old trusted Australian icons hollowing out and shipping back in it is time for a new generation of Australian brands to step up and be recognised. By creating a brand mark which identifies specifically that the items manufacture has its base here consumers will have clear choices about how they contribute to the Australian economy. The current focus for the idea is centred on the greater Melbourne/Victoria area as a starting point. The above graphic was developed for a new Melbourne company last year. The idea is not limited to Melbourne only. Please excuse the bias as the idea is in a very early stage. If you are from another state, apply the same thinking to your own locale.

This is a call to all enterprises operating with manufacturing bases in Australia to become involved in this project.

We first see if this approach has support then form a case for government implementation. The first stage is to gather a list of companies who's business philosophy supports an Australian manufacturing base. By logging into the forum your company is added to the support list.

Are you interested? Read more on the following page or register your interest here by logging in. Once in the forum comments can be added to develop the concept. 

If you prefer other forms of contact then email myself at  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it